Scanned photo of an original receipt from Whiteaways Ipoh dated 1969. Chance find in one of my toy boxes. As I can remember, Whiteaways was very much a novelty shop with lots of imported goods. It was located in the colonial building besides Miners Arm in Jalan Maharajalela. The building is currently unoccupied. They were selling very expensive Toddler Towels then at $3.00! The receipt was rather elaborate with lots of advertising behind and caring messages for the customers.
The store’s expansion reached even further, establishing branches in Canada, Ceylon (now Sri Lanka), Argentina, and Kenya. In places like Ipoh, Whiteaways was the leading local emporium, offering a range of products that appealed to the European expatriates, the wealthy Towkays, and the Baba Nonya community. Their offerings included fashionable clothing, furnishings, sports accessories, and a variety of goods suitable for the tropical climate.
Whiteaways’ history is a testament to the global reach and influence of department stores during that era, serving as a bridge between Eastern and Western commerce and culture. The legacy of such stores reflects the changing dynamics of trade, fashion, and consumerism during the height of the colonial period.
Reference:
1. Biblioasia.